Social Media Influencers and Behavioral Changes: Technological and Psychological Perspectives

Abstract

The social media influencers have become the figure of change in online societies due to their changing lifestyles, societal values, and consumer decision-making. Through technologies, algorithms, and inter-active platforms, influencers may be able to impact an enormous effect on the attitude, lifestyle habits, and psychological state of the followers. In this study paper, the technological processes and psychological processes on how social media influencers can lead to behavioral changes in demographic groups will be discussed. Based on the interdisciplinary writing, the paper has identified the importance of credibility, parasocial relationship, content personalization and pattern of digital engagement, which are all instrumental and result in the effect of the influencer. It also addresses the concerns of the related question, including the algorithms biases, the moral aspect of the question, and the impact it has on the psychological health. The findings are educative to researchers, practitioners and policy makers that might be keen to understand the functionality of the role of influencers in a digital mediated society.