Security and Trust Issues in E-Commerce Platforms
Keywords:
E-Commerce, Online Security, Consumer Trust, Data Privacy, Payment security, Cybersecurity, Digital transactions, Trust Management, Risk Perception, Platform ReliabilityAbstract
The e-commerce is rapidly developing and this has redefined the retail markets in the world where people can easily access goods and services. Nevertheless, the proliferation of online transactions has also raised the issue of the security and trust which has been a major obstacle towards adoption and customer retention. This paper will analyze the major security issues on online business websites such as breach of data, online fraud and identity theft as well as the determinants of consumer trust, such as the reliability of the web site, privacy, and image reputation. Incorporating both technological and behavioral approaches, the paper brings to the fore the role of interaction between the security strategies and the trust-building strategies. The results indicate that effective cybersecurity measures, open communication, and customer-focused policies are needed to build trust, perceived risk minimization, and the long-term development of online businesses all across the globe.
