Effect of Competitive Marketing Strategies on Market Share: The Mediating Role of Brand Awareness and Customer Satisfaction

Abstract

The consciousness of this examine is the effect of aggressive advertising techniques on marketplace percentage, wherein emblem consciousness and patron pride are the mediating variables. Increasing opposition in client items markets is a phenomenon that calls for a extra perception into how businesses broaden and put into effect advertising techniques so that you can advantage and hold aggressive advantage. Although a good deal has been achieved to become aware of the results of unmarried factors of the advertising strategy, there may be nevertheless an opening withinside the comprehension of the interplay among emblem focus and patron pleasure in mediating the connection among aggressive advertising and marketing techniques and marketplace proportion outcomes. This look at used a quantitative studies design, a survey concerning three hundred respondents who had been a pattern of clients of patron items businesses, in a based questionnaire. The evaluation of information became primarily based totally on descriptive statistics, reliability evaluation, correlation, and Structural Equation Modeling with the usage of SPSS and AMOS. The effects indicated that aggressive advertising and marketing techniques have a sturdy superb impact available in the marketplace proportion and logo attention and consumer delight substantially mediate the connection among aggressive advertising techniques and marketplace proportion. The studies paper provides to the present advertising frame of labor via way of means of presenting empirical statistics of the twin mediating position and additionally giving strategic pointers that managers can use so one can beautify the aggressive role in their firm.