Aim & Scope

Aim / Objective

CapitalMark is committed to:

  • Advancing scholarship in marketing, finance, and business studies

  • Publishing high-quality theoretical, empirical, and applied research

  • Promoting collaboration among researchers, academics, and industry professionals

  • Encouraging diverse perspectives in financial and business research

  • Supporting innovation and evidence-based practices to strengthen global business and economic development

Scope

The scope of CapitalMark encompasses a wide range of topics in marketing, finance, and business administration. It welcomes original research, case studies, and reviews in (but not limited to):

  • Marketing Management and Consumer Behavior

  • Digital Marketing and E-Commerce

  • Strategic Management and Innovation

  • Financial Management and Corporate Finance

  • Banking and Investment Studies

  • Accounting and Auditing

  • Business Analytics and Decision-Making

  • Entrepreneurship and Start-up Ecosystems

  • International Business and Trade

  • Human Resource Management in Business Contexts

  • Risk Management and Insurance

  • Behavioral Finance and Economics

  • Public Policy and Economic Development

CapitalMark provides a platform for both academic and professional research, aiming to contribute to business growth, financial innovation, and sustainable economic practices.