CapitalMark Journal of Marketing & Finance is a scholarly journal specializing in marketing, finance, and business research. It provides insights into financial innovations, consumer behavior, strategic marketing, and business management practices. The journal offers a platform for academics, researchers, and industry professionals to exchange ideas and share evidence-based knowledge. By focusing on both theory and practice, CapitalMark helps shape modern business strategies and economic policies. It is committed to supporting business growth, financial literacy, and sustainable economic development through high-quality research.
CapitalMark is committed to:
Advancing scholarship in marketing, finance, and business studies
Publishing high-quality theoretical, empirical, and applied research
Promoting collaboration among researchers, academics, and industry professionals
Encouraging diverse perspectives in financial and business research
Supporting innovation and evidence-based practices to strengthen global business and economic development
The scope of CapitalMark encompasses a wide range of topics in marketing, finance, and business administration. It welcomes original research, case studies, and reviews in (but not limited to):
Marketing Management and Consumer Behavior
Digital Marketing and E-Commerce
Strategic Management and Innovation
Financial Management and Corporate Finance
Banking and Investment Studies
Accounting and Auditing
Business Analytics and Decision-Making
Entrepreneurship and Start-up Ecosystems
International Business and Trade
Human Resource Management in Business Contexts
Risk Management and Insurance
Behavioral Finance and Economics
Public Policy and Economic Development
CapitalMark provides a platform for both academic and professional research, aiming to contribute to business growth, financial innovation, and sustainable economic practices.
The CapitalMark Journal of Marketing & Finance is a fully open-access journal, meaning all content is freely available to users and their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author. All published articles are immediately and permanently available online without subscription or access barriers.
All content is distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). Authors retain copyright and grant the journal the right of first publication.
Under CC BY 4.0, users may read, download, copy, distribute, print, share, adapt, and reuse the content for any lawful purpose, provided proper attribution is given to the original authors.
CapitalMark does not impose any embargo period on published content.
CapitalMark Journal of Marketing & Finance upholds the highest standards of academic integrity and professional ethics. Plagiarism, in any form, undermines the credibility of scientific research and compromises the trustworthiness of scholarly communication. To ensure the originality and reliability of all published content, CapitalMark enforces a strict zero-tolerance plagiarism policy.
Plagiarism is defined as the presentation of another person’s ideas, text, images, data, or intellectual output without proper acknowledgment. This includes, but is not limited to:
Direct Copying: Reproducing content from published or unpublished sources without quotation marks and proper citation.
Paraphrasing: Rewriting another author’s work or findings without due credit.
Unacknowledged Data Use: Using figures, graphs, tables, or datasets from external sources without appropriate referencing.
Self-Plagiarism: Republishing one’s own previously submitted or published work without citation, disclosure, or permission from the prior publisher.
CapitalMark Standard: Manuscripts submitted to Capital Mark must have less than 19% similarity index.
HEC Benchmark (Pakistan): While the Higher Education Commission (HEC) allows up to 19% similarity, CapitalMark maintains a stricter limit to encourage excellence and ensure the authenticity of medical research.
Plagiarism Detection Tools: All manuscripts are rigorously screened using leading plagiarism detection software (e.g., Turnitin).
Author Responsibility: It is the author’s responsibility to ensure that all submitted work is original, properly cited, and free from intellectual property violations.
If potential plagiarism is detected, the editorial board conducts a thorough preliminary review to assess the extent and context of similarity.
Verification
The flagged content is cross-checked with original sources. Authors may be asked to explain or provide supporting documentation during this process.
| Type of Plagiarism | Editorial Action |
|---|---|
| Minor (Unintentional citation errors or oversight) | Manuscript will be returned for revision and proper citation. |
| Major (Intentional or extensive copying without credit) | Manuscript will be rejected immediately. If already published, the article will be retracted and removed from archives. |
| Repeated or Severe Offenses | Authors will be blacklisted from future submissions. In serious cases, the author’s institution or funding agency may be notified. |
All authors must submit a Statement of Originality, affirming that:
The manuscript is original.
All external sources have been properly cited.
The manuscript is not under review elsewhere and has not been published previously.
Authors who believe a plagiarism decision was made in error may file a formal appeal. Appeals are reviewed by the CapitalMark's Editorial Board, and a final decision will be issued following a comprehensive and impartial evaluation.
In cases of retraction due to plagiarism, CapitalMark will publish a formal retraction notice outlining the reason to maintain transparency and protect the integrity of the journal and the academic community.
CapitalMark strictly prohibits the use of AI-generated content (e.g., ChatGPT, Bard, Gemini, etc.) in submitted manuscripts. Authors must ensure that all academic submissions are a result of original human scholarship and independent scientific thinking.
AI-assisted content is not acceptable in any part of the manuscript (e.g., abstract, methodology, discussion).
All manuscripts must reflect 0% AI-generated content.
Violations will be handled with the same severity as plagiarism, and offending manuscripts will be rejected or retracted.
CapitalMark is committed to the long-term preservation and accessibility of published scholarly content.
The journal utilizes the PKP Preservation Network (PKP PN) and other preservation mechanisms available through the Open Journal Systems (OJS) platform to ensure permanent accessibility of published articles.
Regular backups of journal data, articles, metadata, and system files are maintained to safeguard against accidental loss.
Published content remains freely available and permanently accessible through the journal website.
If the journal ceases publication, all published content will remain accessible through preservation services and institutional archives whenever possible.
CapitalMark Journal of Marketing & Finance (CJMF) is committed to maintaining the highest standards of academic excellence and integrity through a rigorous, transparent, and ethical peer review process. All submitted manuscripts undergo thorough evaluation to ensure scientific validity, clinical relevance, methodological soundness, and ethical compliance. The peer review process is central to ensuring the credibility and quality of the research we publish.
To uphold fairness and objectivity, CJMF employs a double-blind peer review system, meaning:
Author anonymity: Reviewers do not know the identity of the authors.
Reviewer anonymity: Authors are not informed of the reviewers' identities.
This system ensures that manuscripts are judged solely on their scientific merit, independent of personal or institutional affiliations.
Authors must submit manuscripts via the official CJMF online portal.
The editorial office conducts an initial screening to verify:
Scope and relevance to health sciences
Formatting and compliance with submission guidelines
Ethical approval (for studies involving humans or animals)
Plagiarism check (using Turnitin or equivalent software)
Submissions not meeting these standards may be rejected without external review.
Suitable manuscripts are forwarded to at least two independent reviewers with expertise in the relevant field.
Reviewers are selected based on:
Subject matter expertise
Research experience and publication history
Absence of any conflict of interest with the authors or study
Reviewers assess manuscripts based on:
Scientific rigor and originality
Clinical and public health significance
Research design and statistical analysis
Ethical compliance and transparency
Clarity of presentation
Reviewers submit recommendations:
Accept without revision
Accept with minor revisions
Major revisions required (resubmission)
Reject
The editor evaluates the reviewers' reports and issues a final decision.
If revisions are needed, authors receive detailed feedback and a timeline for resubmission.
Revised manuscripts may undergo further review.
Authors are informed of the decision with comments to enhance transparency and learning.
The typical peer review cycle takes 4–6 weeks, though this may vary based on:
Reviewer availability
Manuscript complexity
Number of revisions required
Authors are encouraged to respond to revision requests promptly to expedite publication.
Reviewers are selected for their scientific expertise, integrity, and impartiality, and represent a diverse international community of health professionals and researchers.
All manuscripts are confidential documents. Reviewers must not:
Share manuscript content
Use data or ideas from the manuscript before publication
Discuss content with third parties without editor approval
Reviewers must:
Provide objective and constructive feedback
Declare any conflicts of interest (personal, professional, or financial)
Refrain from discriminatory or biased comments
If an author believes a rejection was unjustified, they may submit a formal appeal with justification. Appeals are:
Reviewed by the editorial board
May involve a third-party expert for independent review
Final decisions rest with the Editor-in-Chief
CJMF aligns with the COPE (Committee on Publication Ethics) guidelines and adheres to ethical benchmarks set by the Higher Education Commission (HEC) of Pakistan. All editorial and review practices are grounded in transparency, fairness, and academic responsibility.
In recognition of the valuable contributions of reviewers:
CJMF publishes an annual list of peer reviewers (with consent).
Certificates of appreciation are issued upon request.
At CJMF, peer review is the cornerstone of quality control. Our double-blind, ethically governed, and scientifically rigorous system ensures that only original, impactful, and clinically relevant research is published. This commitment strengthens scientific progress and builds trust within the global medical community.
The copyright policy of CJMF is based on a non-exclusive publishing agreement, according to which the journal retains the right of first publication, but the author(s) are free to publish their work subsequently. The copyright of all work rests with the author(s).
All articles published by CapitalMark are made available under the Creative Commons Attribution 4.0 (CC BY 4.0).
Under CC BY 4.0, users may read, download, copy, distribute, print, share, adapt, and reuse the content for any lawful purpose, provided proper attribution is given to the original authors.
Repository & Self-Archiving Policy
CapitalMark permits authors to deposit all versions of their work in institutional or other repositories like Research Gate, ORCID, Academia, ArXiv, etc. without embargo, including:
Preprint (submitted version)
Author’s Accepted Manuscript (AAM)
Published Version (Version of Record)
Proper citation to the original published article is required.
Journal Information:
Name of Journal: CapitalMark Journal of Marketing & Finance
Language: English
Name of Publisher: Research Journals Online (SMC-Private) Limited
Review Type: Double Blind Peer Review
Area of Publication: Marketing, Finance, Business Administration, and Economics
Publisher: RESEARCH JOURNALS ONLINE (SMC-PRIVATE) LIMITED | Address: H. No. N.E 2210, Zafar-ul-Haq Road, Rawalpindi, Pakistan | Email: jawad@academia.edu.pk
Copyright © 2025 The Author(s) distributed under the terms of Creative Commons Attribution License - CC BY- 4.0 
Note: All our journals are using Open Journal Systems (OJS) originally developed and released by PKP.
