The Financial Impact of Brand Trust: How Marketing Strategies Influence Investor Confidence and Firm Valuation

Abstract

The brand trust has become the vital aspect of consumer behavior and investment decision-making in the modern business world. The study addresses financial consequences of brand trust by analyzing the impact of the marketing strategies aimed at increasing credibility, transparency and ethical responsibility on investor confidence and firm valuation. The paper explores the dynamic relationship between marketing psychology and financial performance with a particular focus on how communication based on trust can change intangible brand perceptions to tangible economic returns. Based on a mixed-method approach, which is a combination of quantitative and financial data analysis and the qualitative case study of the major corporations, the research identifies that those organizations that have a higher consumer trust rate are more likely to receive investor confidence, lowering the risk level in the market, and enhance the long-term firm value. The results also indicate the role of digital reputation, corporate governance, and sustainability marketing as a mediator of this relationship to make it stronger. The implications of the study can be elaborated to corporate leadership, policymakers and academicians where an integrated approach to marketing and finance is encouraged, where ethically sound branding, transparency, and social responsibility are discussed as the most important factors ensuring financial sustainability.