[1]
Muhammad Rizwan Saeed and Fakhata Zaib 2026. Perceived Credibility of AI-Generated Influencers and Purchase Intention: The Mediating Role of Consumer Engagement. Kashmir Journal of Academic Research and Development. 2, 5 (May 2026), 107–115. DOI:https://doi.org/10.71317/kjard.2.5.2026.558.