Oumayma Hilal, Aamir Iqbal, Sarfaraz Ahmed, and Mian Haseeb Mushtaq. “The Illusion of Care: Personalization Intensity and the Authenticity Paradox in Human and AI-Mediated Hotel Service Encounters”. Journal of Global Social Transformation 2, no. 6 (June 27, 2026): 362–377. Accessed August 27, 2026. https://rjsaonline.org/index.php/JGST/article/view/388.