S. R. Jamil, M. Tariq, and W. Sadiq, “Exploring the Effects of Social Media Usage and Employer Branding on Employee Loyalty: The Mediating Role of Internal Communication”, JGST, vol. 2, no. 9, pp. 377–407, Sep. 2026, doi: 10.71317/jgst.2.9.2026.562.