Ayaan Nasir, Naqash Abid, Sibgha Eman, Yasir Aftab Farooqi, Sheraz Anjum, and Farwa Bugvi. 2026. “From Feed to Fan: How Content Marketing Value Builds Brand Advocacy Through Authenticity”. Journal of Global Social Transformation 2 (10): 308-19. https://doi.org/10.71317/jgst.2.10.2026.813.