AWAIS AKRAM; NADIA NASIR; BUSHRA ASGHAR; MUHAMMAD BILAL MAJID. Impact of Augmented Reality on Actual Purchase Behavior: The Role of Customer Brand Engagement and Purchase Intention. Journal of Global Social Transformation, [S. l.], v. 2, n. 9.2, p. 126–142, 2026. DOI: 10.71317/jgst.2.9(s2).2026.653. Disponível em: https://rjsaonline.org/index.php/JGST/article/view/653. Acesso em: 26 sep. 2026.