Sana Asghar, and Zara Sultan. “Artificial Intelligence Capability and Firm Value: The Mediating Role of Operational Efficiency”. CapitalMark Journal of Marketing & Finance 2, no. 2 (May 24, 2026): 24–31. Accessed September 17, 2026. https://rjsaonline.org/index.php/CapitalMark/article/view/316.