SANA ASGHAR; ZARA SULTAN. Artificial Intelligence Capability and Firm Value: The Mediating Role of Operational Efficiency. CapitalMark Journal of Marketing & Finance, [S. l.], v. 2, n. 2, p. 24–31, 2026. DOI: 10.71317/capitalmark.2.2.2026.316. Disponível em: https://rjsaonline.org/index.php/CapitalMark/article/view/316. Acesso em: 16 sep. 2026.