BAQIR RAZA; MUHAMMAD UMAR FAROOQ. Artificial Intelligence-Powered Customer Experience and Consumer Retention: The Role of Personalization. CapitalMark Journal of Marketing & Finance, [S. l.], v. 2, n. 2, p. 15–23, 2026. DOI: 10.71317/capitalmark.2.2.2026.315. Disponível em: https://rjsaonline.org/index.php/CapitalMark/article/view/315. Acesso em: 16 sep. 2026.